Tastemaker's Friends
Tastemaker's Friends
Project Type
Mascot
Deliverables
Merchandise, Character Design
Founder
Mi Phan
Overview
Cute character mascots on the rise.
Characters have long been beloved in Asia — now, the trend is finally making waves in Western countries, especially among Gen Z. Hop on this wave and be one of the first!
Tastemaker's Friends: A lifestyle brand housing different characters that become ambassadors of countries in Asia—sharing insights about their culture and values to raise awareness, inspire other’s in a positive way, and support the well-being of those who follow their journey. They will be your Asian best friend. Introducing 효 HYO as one of the first Tastemaker's friends characters in the market. And offer long-term value for brand partnerships and licensing opportunities.
Character Brand Story
The ambassador of Korea
Wandering through Korea’s hidden spots, Hyo listens, learns, and observes how people live with care. He uncovers the essence of a life well lived — collecting words, rituals, and emotions. Sharing gentle lessons about friendship, well-being, and the Korean way of life, Hyo helps others find meaning in the little things and warmth in every relationship — be it with oneself or others.
Results & Impact
Bringing the character to life
From initial sketches to fully realized visual language, the process focused on building a personality that feels both aspirational and approachable. Hyo’s design is rooted in emotional storytelling, blending minimal aesthetics with subtle expressions and thoughtful styling.
Key outcomes included:
Custom emojies for messaging and chat
Character-based merchandise including prints and lifestyle products
Ready-to-license visuals suitable for collaborations and campaigns
Mascot-based branding like Tastemaker’s Friends doesn’t just attract attention — it builds long-term emotional loyalty. Hyo represents a new kind of connection between brand and community. A character becomes a companion — and a reason to return.
Frequently Asked Questions
Who’s behind uuisbộr & what do you do?
What makes your creative studio different?
Do you work with international clients?
Do you offer one-time projects or long-term support?
How much do your services cost?
How do we get started?
Tastemaker's Friends
Tastemaker's Friends
Project Type
Mascot
Deliverables
Merchandise, Character Design
Founder
Mi Phan
Overview
Cute character mascots on the rise.
Characters have long been beloved in Asia — now, the trend is finally making waves in Western countries, especially among Gen Z. Hop on this wave and be one of the first!
Tastemaker's Friends: A lifestyle brand housing different characters that become ambassadors of countries in Asia—sharing insights about their culture and values to raise awareness, inspire other’s in a positive way, and support the well-being of those who follow their journey. They will be your Asian best friend. Introducing 효 HYO as one of the first Tastemaker's friends characters in the market. And offer long-term value for brand partnerships and licensing opportunities.
Character Brand Story
The ambassador of Korea
Wandering through Korea’s hidden spots, Hyo listens, learns, and observes how people live with care. He uncovers the essence of a life well lived — collecting words, rituals, and emotions. Sharing gentle lessons about friendship, well-being, and the Korean way of life, Hyo helps others find meaning in the little things and warmth in every relationship — be it with oneself or others.
Results & Impact
Bringing the character to life
From initial sketches to fully realized visual language, the process focused on building a personality that feels both aspirational and approachable. Hyo’s design is rooted in emotional storytelling, blending minimal aesthetics with subtle expressions and thoughtful styling.
Key outcomes included:
Custom emojies for messaging and chat
Character-based merchandise including prints and lifestyle products
Ready-to-license visuals suitable for collaborations and campaigns
Mascot-based branding like Tastemaker’s Friends doesn’t just attract attention — it builds long-term emotional loyalty. Hyo represents a new kind of connection between brand and community. A character becomes a companion — and a reason to return.
Frequently Asked Questions
Who’s behind uuisbộr & what do you do?
What makes your creative studio different?
Do you work with international clients?
Do you offer one-time projects or long-term support?
How much do your services cost?
How do we get started?
Tastemaker's Friends
Tastemaker's Friends
Project Type
Mascot
Deliverables
Merchandise, Character Design
Founder
Mi Phan
Overview
Cute character mascots on the rise.
Characters have long been beloved in Asia — now, the trend is finally making waves in Western countries, especially among Gen Z. Hop on this wave and be one of the first!
Tastemaker's Friends: A lifestyle brand housing different characters that become ambassadors of countries in Asia—sharing insights about their culture and values to raise awareness, inspire other’s in a positive way, and support the well-being of those who follow their journey. They will be your Asian best friend. Introducing 효 HYO as one of the first Tastemaker's friends characters in the market. And offer long-term value for brand partnerships and licensing opportunities.
Character Brand Story
The ambassador of Korea
Wandering through Korea’s hidden spots, Hyo listens, learns, and observes how people live with care. He uncovers the essence of a life well lived — collecting words, rituals, and emotions. Sharing gentle lessons about friendship, well-being, and the Korean way of life, Hyo helps others find meaning in the little things and warmth in every relationship — be it with oneself or others.
Results & Impact
Bringing the character to life
From initial sketches to fully realized visual language, the process focused on building a personality that feels both aspirational and approachable. Hyo’s design is rooted in emotional storytelling, blending minimal aesthetics with subtle expressions and thoughtful styling.
Key outcomes included:
Custom emojies for messaging and chat
Character-based merchandise including prints and lifestyle products
Ready-to-license visuals suitable for collaborations and campaigns
Mascot-based branding like Tastemaker’s Friends doesn’t just attract attention — it builds long-term emotional loyalty. Hyo represents a new kind of connection between brand and community. A character becomes a companion — and a reason to return.
Frequently Asked Questions
Who’s behind uuisbộr & what do you do?
What makes your creative studio different?
Do you work with international clients?
Do you offer one-time projects or long-term support?
How much do your services cost?
How do we get started?